ABOUT THE DARK
The main material for creation is genuine leather, also a lot of designs are produced from python. Sharp and soft lines of accessories are designed for men and women with strong character and unconventional style.
between the age of late 20 to above 45. The Dark targets a chick clientele that belongs to the new generation of international trend setters.
VISION OF THE BRAND
Our vision is to exploit The Dark’s full potential, to thrive an innate sense of leadership, a boutique-centric approach and an extremely skilled and talented in-house design team as a leading global accessories making brand.
Our vision of The Dark customer
An unconventional idea of dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. It becomes a way of being, a dichotomy of mystery yet dangerous nature mixed with an element of uniqueness and distinction’
MISSION OF THE BRAND
The Dark mission is to be protagonist in the fashion world in the sectors of accessories and luxury, delivering maximum quality in every market segment served.
We focus on the needs of continually evolving cosmopolitan customer, seeking excellence, with a continuous dialogue between passion and experience. By fully respecting the ethical principles of correctness, loyalty and transparency
The Dark should always have the best customer offering in every market. The brand offers accessories that are of extensive selection and made for both men and women.
Quality, as well as design and longevity, are a core strengths, starting with the idea to final product. It is brands aim to always exceed customers’ expectations on these qualities.
The Dark does not use factory facilities and works to bring lasting improvement and reach out for loyal employees and partners in the communities and markets in which the brand is proactive.
The Dark is growing with quality, design and high aims. The brand offers a wide range of handmade accessories and is growing with new stores worldwide. There is still room for further expansion for the brand in existing markets as well as in new waters.